Farmrix is the real estate direct mail platform that scores every owner in your market, then designs, prints and mails your postcards for you — so more of your mail lands with motivated sellers and less of it lands in the trash.
Marta scanned the QR on your March postcard and spent 3 minutes on the offer page. Her ZIP is trending 12% above your portfolio average for replies.
Forest editorial design · personal note referencing her street.
Mailed automatically if no reply is logged.
Blanket mail is expensive because most of it reaches owners who were never going to sell. Farmrix mails fewer, better-scored owners — and tracks which pieces turn into deals.
Farmrix ranks every owner in your target area by how likely they are to sell.
Postcards and letters designed for your market and your offer — no designer needed.
Every piece is CASS-verified and mailed for you on the cadence you set.
Scans, calls and replies flow into one pipeline, attributed to the campaign.
Farmrix replaces the list tool, the designer, the print shop, the mail house and the tracking spreadsheet.
Every owner ranked by likelihood to sell, so your mail starts with the best addresses.
Proven postcard and letter designs built for your market — nothing to lay out yourself.
Addresses cleaned and updated before mailing, so fewer pieces bounce.
Automated follow-up mail keeps you in front of owners until they reply.
QR codes, call tracking and reply capture show exactly who's engaging.
See which campaigns and pieces actually turned into signed deals.
Direct mail still works for real estate — when you mail the right owners. These are published industry benchmarks, not guarantees.
Typical response to cold real estate direct mail. Farmrix aims at the high end by mailing only likely sellers.
Per-piece postage range for postcards. Mailing fewer, scored owners protects your budget.
Response lift from personalization vs generic blast mail.
Benchmarks from published real-estate direct-mail response, postage and personalization data. Your results depend on market, offer and follow-up.
Yes — direct mail is still one of the highest-converting channels in real estate investing, because it reaches owners who never list online and never answer a cold call. The problem was never the channel; it was the targeting. Most investors blanket a ZIP code, mail thousands of pieces, and reach mostly owners who were never going to sell.
Farmrix fixes the targeting. It scores every owner in your market first, then mails only the ones most likely to sell — so your response rate goes up while your postage goes down.
Real estate direct mail is the practice of sending postcards or letters to property owners to start a conversation about buying their home — usually aimed at motivated sellers like absentee owners, tired landlords or high-equity owners. With Farmrix, the postcards are designed, printed and mailed for you, and every reply is tracked. It's the mailing engine behind your real estate lead generation.