NEW Postcards included on your first campaign
For real estate investors

A predictable pipeline of off-market deals

Farmrix is direct mail for real estate investors that scores every owner in your buy box and mails the ones most likely to sell — so you get a steady flow of off-market deals from less mail.

G2 Built for real estate teams by Farmrix
Farmrix · Investor pipeline
Pending actions 13On autopilot 32
MK412 Oak Street
M. Keller · Single family
QR scan on postcard
DR88 Larkspur Ln
D. Russo · Out-of-state owner
New seller match
JW17 Fielding Ave
J. Wilson · Long-held
Replied to mail
BS301 Cypress Ct
B. Simmons · Duplex
Requested callback
EH52 Windmere Dr
E. Howard · Tired landlord
SIS moved up
RE9 Bluff Rd
R. Edwards · Vacant land
Opened offer page
MKMarta Keller New lead
Owner · 412 Oak Street
Property details
Single familyOwned 14 yrsSIS 720
Signal details

Marta scanned the QR on your March postcard and spent 3 minutes on the offer page. Her ZIP is trending 12% above your portfolio average for replies.

Recommended follow-up · 2 steps
1. Follow-up postcard Today

Forest editorial design · personal note referencing her street.

2. Offer letter After 14 days

Mailed automatically if no reply is logged.

Send campaignDismiss

How real estate investors build off-market deal flow

OaklineMigrated off list pulls + mail merge
BluejayMigrated off spreadsheets
harbor&mainMigrated off a 5-tool stack
StonebridgeMigrated off list brokers
redbud homesMigrated off print shops + CSVs
MeridianMigrated off manual skip tracing
NorthgateMigrated off blanket mailers
Summit REIMigrated off spray-and-pray lists
The deal-flow problem

On-market deals are picked over — off-market is where the margin is

The best deals never hit the MLS, so you're stuck overpaying for listings or grinding cold lists by hand.

Retail prices

On-market means bidding wars and thin margins from day one.

A manual grind

Pulling and skip-tracing lists by hand doesn't scale with your time.

Feast or famine

When you're busy closing, the top of your funnel goes quiet.

How it works

From buy box to closed deal

01

Define your buy box

Set your markets, property types and criteria.

02

Score every owner

Farmrix ranks owners by equity, absentee status and distress.

03

Mail the best sellers

Only the owners most likely to sell get mailed — automatically.

04

Close off-market

Work the sellers who respond, exclusively yours, and close.

Built for investors

A deal engine, not a mailing list

Everything you need to source off-market deals in one place.

Buy-box targeting

Score owners only in the markets and property types you actually buy.

Equity & distress signals

Focus on high-equity and distressed owners with a real reason to sell.

Automated direct mail

Postcards and letters mailed for you, so deal flow doesn't depend on your free time.

Off-market only

Reach owners before they list — no MLS bidding wars.

Attribution

See which markets and campaigns produce your best deals.

Set-and-forget follow-up

Sequences keep you in front of owners across months, automatically.

It turned deal flow from feast-or-famine into something I can actually forecast.
PNPriya N.
Real estate investor
What the data says

Fewer, better-targeted pieces win

Off-market investing performs on targeting, not volume. Published benchmarks, not guarantees.

$106

Advertiser CPC for “direct mail for real estate investors” — a sign of how valuable this traffic is.

0.5–2%

Typical cold-mail response — higher when owners are scored.

2–3×

Response lift from personalized, targeted mail.

Benchmarks from published advertising and direct-mail data. Results vary by market, offer and follow-up.

Make your deal flow predictable, not personal.
Get started
Farmrix vs chasing deals manually

Make deal flow predictable

The manual way

  • ×Pull lists and skip-trace by hand
  • ×Mail in bursts when you have time
  • ×Compete for the same on-market deals
  • ×Guess which ZIPs are worth mailing
  • ×No visibility into what's working

Farmrix

  • Owners scored automatically in your buy box
  • Mail runs on autopilot, every week
  • Off-market deals before they list
  • Score tells you where to spend
  • Attribution on every deal

Direct mail is still how investors find off-market deals

The best real estate deals never hit the MLS. They come from owners who are ready to sell but haven't listed — absentee owners, high-equity owners, tired landlords and distressed situations. The most reliable way to reach them is direct mail for real estate investors, and the difference between profit and wasted postage is who you mail.

Farmrix scores every owner in your buy box and mails only the ones most likely to sell, then tracks every reply. It's a deal engine built around motivated seller leads — see how it fits wholesaling and flipping too.

Investor resources

Sharpen how you source off-market

FAQ

Investing with Farmrix

How does Farmrix help investors find off-market deals?
It scores every owner in your buy box by likelihood to sell, mails the best ones for you, and routes responding sellers into a pipeline — so you source off-market deals without pulling lists by hand.
What is direct mail for real estate investors?
It's sending targeted postcards or letters to property owners to buy off-market. Farmrix automates the targeting, design, printing, mailing and tracking so it runs without your daily attention.
Can I target a specific buy box?
Yes. Set your markets, property types and criteria, and Farmrix only scores and mails owners that fit.
How is this different from a list service?
A list is just data. Farmrix scores owners, mails them for you, and tracks replies — turning data into a predictable deal pipeline.
How much does it cost?
Farmrix is a flat monthly platform, not per-lead. See pricing. Plans start at $97/mo with postcards included on your first campaign.
Do the leads belong to me?
Yes — owners you mail and sellers who respond are exclusive to you, unlike shared bought leads.

Build off-market
deal flow

G2 Built for real estate teams by Farmrix