Farmrix scores every property owner in your market, then automatically mails the ones most likely to sell — so your real estate lead generation runs on data, not guesswork, and you talk to more motivated sellers from less mail.
Marta scanned the QR on your March postcard and spent 3 minutes on the offer page. Her ZIP is trending 12% above your portfolio average for replies.
Forest editorial design · personal note referencing her street.
Mailed automatically if no reply is logged.
Most real estate lead generation burns cash on cold lists and blanket mail. Farmrix flips it — rank every owner first, then reach only the ones worth the postage.
Farmrix replaces the list tool, the skip-trace credits, the print shop and the spreadsheet with a single system that finds, mails and tracks your sellers.
Every owner in your market ranked by how likely they are to sell — your list starts with the best leads, not a random pull.
Postcards and letters designed, printed and mailed for you to the owners worth reaching. No print shop, no manual lists.
Skip-traced names, mailing addresses and phone numbers, CASS-cleaned before a single piece goes out.
See which owners scanned, called or replied — and which campaigns actually turned into deals.
Every responding seller lands in one pipeline your team can work, with next-step mail queued automatically.
Multi-touch mail cadences that keep you in front of sellers until they are ready to talk.
Direct mail still works for finding sellers — when you mail the right owners. These are industry benchmarks, not guarantees.
Typical response to cold real estate direct mail. Farmrix aims at the high end by mailing only likely sellers.
Industry cost per deal on blanket mail. Mailing fewer, better-scored owners is how you bring it down.
Replaces your list tool, skip-trace credits, print shop, mail house and lead spreadsheet.
Benchmarks from published real-estate direct-mail response and cost-per-deal data. Your results depend on your market, offer and follow-up.
Real estate lead generation is the process of finding property owners who are likely to sell and getting them to raise their hand — by phone, postcard, online or in person — so you can start a conversation before your competitors do. For investors and wholesalers, the highest-intent leads are motivated sellers: owners with a reason to move, like absentee owners, tired landlords, inherited property or high equity.
The old model is expensive: buy a generic list, skip-trace it, print postcards, mail everyone, and hope. Most of that mail reaches owners who were never going to sell. Farmrix changes the order of operations — it scores every owner in your market first, then mails only the ones most likely to sell, and tracks every response back to the deal.
The right approach depends on who you are. Wholesalers need volume and speed to keep a pipeline full. Investors and fix-and-flippers want fewer, better-fit deals in specific ZIP codes. Agents want listing appointments from owners thinking about selling. Farmrix runs the same engine for all of them — find the motivated sellers, reach them with automated direct mail, and track who replies.