Farmrix ranks every owner in your market by real seller signals — equity, absentee status, distress, tenure — then mails the highest-scoring motivated sellers for you. Exclusive leads, not a list three other investors already bought.
Marta scanned the QR on your March postcard and spent 3 minutes on the offer page. Her ZIP is trending 12% above your portfolio average for replies.
Forest editorial design · personal note referencing her street.
Mailed automatically if no reply is logged.
Bought seller lists are shared, stale and unscored. Farmrix generates motivated seller leads that are exclusive to you, ranked by real signals, and mailed automatically.
Farmrix pulls every owner and property in your target area.
Each owner is ranked by equity, absentee status, distress and tenure.
The highest-scoring motivated sellers are mailed for you.
Owners who respond land in one pipeline — exclusive to you.
Farmrix scores owners on the signals that actually predict a sale.
Owners with enough equity to sell and still walk away with cash.
Landlords and owners who don't live in the property and may want out.
Owners under financial pressure who need a fast, certain sale.
Heirs who often prefer to sell an inherited property quickly.
Long-time landlords worn down by tenants and maintenance.
Vacant properties and owners who've held for decades — classic sell signals.
Motivated seller marketing performs on targeting and follow-up, not volume. Published benchmarks, not guarantees.
Typical response to cold seller mail — higher when owners are scored by signal.
Industry cost per deal on untargeted lists. Scoring brings it down.
Touches it often takes before a motivated seller replies — why follow-up is automated.
Benchmarks from published response and cost-per-deal data. Results vary by market, offer and follow-up.
A motivated seller is a property owner with a real reason to sell — and often a reason to sell fast. Common motivations include too much equity sitting idle, an out-of-state or tired-landlord situation, financial distress, or an inherited property the heirs don't want. These owners rarely list on the MLS, which is why investors reach them with mail.
The reliable way to find motivated sellers is to score every owner in a market by seller signals, then reach the top of that list with direct mail. Farmrix does both automatically. For a deeper walkthrough, read how to find motivated sellers, or see how it fits your wholesaling or investing pipeline.